VODKA ZERO
Free alcohol product
Designing a 0% vodka bottle by leveraging consumer insights to craft its core message, with Instagram Stories as the primary creative medium.
20252026
Zero illusion, real
motion.
Summary
Packaging
A sleek bottle featuring a frosted blue gradient, contrasted by a bold, white graffiti-style logo for an urban, modern look.
Visual content
A three-step Instagram story sequence using ‘Shake to Reveal’ to unveil the product, drive CTA clicks, and reinforce brand recall.
“Drunkenness is a filter. It distorts. It beautifies... or
it destroys.”
VODKA ZERO
Zero illusion, Real motion
